As requested here’s the rest of a conversation I had with 411VM founding father Josh Friedberg regarding the history of 411 video magazine. You can check out the first half here.
Who composed the opening music, how did you guys find the band and did they get residuals?
A salesmen at New Deal named Ken Wood was in the band Sol. He gave me a couple of DATs of their music and I picked The Boxcar as the opener song. We eventually bought all the rights to the song before we went through the acquisition so they got a decent check out of it.
Who designed the little blue section icons and where did the inspiration for those designs come from?
Andy Howell, Johnny Schillereff and Jose Gomez designed the first batch when they were working together in Atlanta. They were trying to create universal icons based on the article names. Later on our various art guys spruced them up when we decided they needed updating.
Some sources claim that later in 411s tenure it became harder to get footage from the top pros because they felt like they were just getting lost in the mix. How true is this? (more…)