Tag: fixer skateboards

Meet Phil. Phil is a real man who skates. Besides being a father, husband, music-maker and entrepreneur, Phil also works hard at the local hardware store. There he trades in traditionally manly things, such as tools, nuts and bolts. Hard things. When we started working on this short piece Phil was 37, and he was coming to terms with the stark realization that it was probably his last chance in life to finally kickstart his dream career as a world-renowned professional skateboarder. Now Phil’s 40, and he runs a small, independent, board brand — Fixer Skateboards.
The thing is, if at the age of 37 Phil had followed the herd and pursued the standard pro path, riding for a bigger brand, like Girl, it would have been too obvious, and even worse than that it would have certainly oppressed his creativity. We do well to remember that the biological clock stops ticking for no living being and not a millisecond can be wasted executing someone else’s vision. So Phil didn’t pursue a big brand endorsement, he got a job at the hardware store, and now thanks to its modest size, running his Fixer brand on the side really allows Phil the artistic space he needs to continue to grow and contribute to the culture as a genuine devoted dreamer of dreams, and a formidable professional skater man.